Belas Artes - Marqueterie

90 years of avant-garde, Creative Economy

Belas Artes

Period: Year 2013

Objective: Using the Institution’s 90th anniversary to highlight its trailblazing in the areas of Creative Economy, as well as to consolidate the university as an important academic articulator in the creative industries.

Challenge: Mapping, for its main publics and especially students and families, the promising market to which the courses belong, and each course’s career and professional development possibilities, as well as demonstrating their economic and global perspectives.

Strategy

Unprecedented partnership with SP-Arte. Both institutions implemented at the Exhibit, for the first time, the Performance section, with students and alumni, disseminating this avant-garde artistic support and paying tribute to the history of Belas Artes, which offered its first Visual Arts program in 1925. The partnership was renewed in the 2 following years, englobing the event’s design section, launched in 2016.

Parceria com o principal mentor de Economia Criativa do mundo, o britânico John Howkins, que cunhou o termo ‘Economia Criativa’ em 2001, e que passou a cumprir agenda interna, com docentes e discentes, e externa, em nome da instituição no Brasil.

Partnership with the world’s top Creative Economy mentor, John Howkins, who coined the term ‘Creative Economy’ in 2001. He took on an internal agenda, with teachers and students, and external, on behalf of the institution in Brazil.

Parceria com o principal mentor de Economia Criativa do mundo, o britânico John Howkins, que cunhou o termo ‘Economia Criativa’ em 2001 e passou a cumprir agenda interna, com docentes e discentes, e externa, em nome da instituição no Brasil.

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Patricia Cardim, StevenPedido do Creative Class Group, Andrea Bisker e Jhon Howkins no Fórum

Creating and managing the 1st Belas Artes Creative Economy Forum. Presence of speakers and guests from the institution’s markets: John Howkins; Steven Pedigo (Creative Class Group); Georgia Haddad Nicolau, (Ministry of Culture); Anna Penido (Instituto Inspirare e Porvir); Frédéric Oru and Tristan Lebleu (NUMA); Janaína Augustin and Quico Meirelles (O2 Filmes), Rodrigo Teixeira (RT Features), Daniela Bogoricin (Twitter), Lais Orrico (LinkedIn) and Lourenço Gimenes (FGMF Arquitetos).

Concepção e gestão do 1º Fórum de Economia Criativa da Belas Artes. Participação de palestrantes e convidados dos mercados onde a instituição atua: John Howkins; Steven Pedigo (Creative Class Group); Georgia Haddad Nicolau, (Ministério da Cultura); Anna Penido (Instituto Inspirare e Porvir); Frédéric Oru e Tristan Lebleu (NUMA); Janaína Augustin e Quico Meirelles (O2 Filmes), Rodrigo Teixeira (RT Features), Daniela Bogoricin (Twitter), Lais Orrico (Linkedin) e Lourenço Gimenes (FGMF Arquitetos).

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FÓrum BA de Economia Criativa

Creating and managing the Creative Economy Observatory, an online platform for the institution to dialogue with the market, and a reference center for the dissemination of content.

Concepção e gestão do Observatório de Economia Criativa, uma plataforma online de diálogo institucional com o mercado e um centro de referência e difusão de conteúdo.