Objective: Communicating that South African liqueur Amarula had become the sponsor of the 1st Elephant Parade in Brazil. The priority location was Sao Paulo.
Opportunities: Connecting Amarula do Brasil with a cultural and social-environmental responsibility project, thus highlighting the brand’s purpose of protecting the elephants, a pillar that has been greatly disseminated around the world, but not yet widely communicated locally.
Possibility of becoming a strong platform of communication with the brand’s different publics, on-trade and off-trade, end consumers, influencers, among others.
Strategies: Working with Amarula’s history and main icon, the elephant, in a cool, artistic way.
Developing proprietary actions in São Paulo to expand the brand’s leading role as a sponsor.
PORTAL DA PROPAGANDA
JORNAL DE SANTA CAROLINA
FOLHA DE FLORIPA
HORA - SANTA CAROLINA
VEJA SÃO PAULO
Grandes nomes da propaganda
VOGUE - INSTAGRAM
MEIO E MENSAGEm