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Artisanal and Gourmet – Introducing a pioneer

Nova Aeron

Eisenbahn

Period: September 2006 - August 2009.

Objective: Introducing Eisenbahn to the market and positioning it as an excellent gourmet beer.

Strategies: Driving topics and actions related to beer harmonization, a beer sisterhood, beer with the champenoise method, craft beers, among others.

Challenges: The lack of public knowledge of craft beers. Consumer behavior was not driven towards this type of product. 

Results

Eisenbahn became a reference in craft beers and Juliano Mendes, one of the partners, a mandatory source for the main publications in Brazil. This great, positive visibility, and the company’s expansion, culminated with the brewery being acquired by Nova Schin.

In the media

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Revista Forbes

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Revista claudia comida e bebida

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Jornal Folha de S. Paulo – Caderno Dinheiro

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Revista Prazeres da Mesa

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REVISTA VOGUE

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Revista claudia comida e bebida

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Revista Marie Claire

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Jornal O Estado de S. Paulo

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Jornal VALOR ECONÔMICO

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+55 (11) 3083 7399
[email protected]
Rua dos Pinheiros, 54 - Conj. 3  -  Pinheiros
São Paulo SP  -  05422 000

+55 (11) 3083 7399
[email protected]
Rua dos Pinheiros, 54 - Conj. 3  -  Pinheiros
São Paulo SP  -  05422 000

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