Indusparquet - MARQUETERIE

Plant Visits

Nova Aeron

Indusparquet

Period: 2017

Objective: To bring Indusparquet’s brand and products closer to end consumers.

Strategies: We proposed a tour of the plant, located in Tietê, for digital influencers in the architecture and interior design segments, as they “speak” directly to end customers.

Challenges: These professionals have a very busy schedule.

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“We loved the visit! Thank you so much for having us. A serious company, committed to every process, from the beginning to the end. Congratulations on your legacy! We already used to specify the products before knowing more about the company, and now that we know it better, we will certainly recommend it without thinking twice!”

Apresentamos uma cadeira com materiais mais fortes, mais inteligentes. Com um melhor ajuste, novas opções de acabamento e certamente, ainda mais confortável. Tudo isso foi feito sem modificar as características de design que tornaram a Aeron um ícone.

RENATA FERREIRA DA COSTA – PARTNER AT ARCHITECTURE FIRM APTO41 AND DIGITAL INFLUENCER

Results

We began working on our relationship with digital influencers in the beginning of 2017. In under one year, we organized 5 visits, combining more than.

The feedback from these professionals notes the importance of seeing the company’s production process in person. It is worth noting that many of them are architects, active in the industry.

Most of our guests posted organic content about Indusparquet.