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New Plant in São Mateus – Expanding Communication to other frontiers and publics

Nova Aeron

Oxford 

Objective: With the opening of Oxford Porcelanas’ plant in the state of Espírito Santo, the first unit outside of the company’s hometown, Marqueterie’s briefing was to disseminate the information about this new manufacturing park and locally introduce the company, institutionally.

Always highlighting important messages: job generation; strengthening of the state’s economy, and the country’s; and innovation.

Strategies: Working on three extremely important publics for Oxford: the government, the community, and the press.

  • Inviting local authorities for the opening;
  • Contact and approximation with the communications departments of the ES Government, the State’s Development Secretariat, and the City;
  • Aligning the communication strategy with the State and City Governments, and the event with the ES Governor’s ceremonialists to follow their protocols;
  • Developing dissemination materials and preparing spokespersons (Q&A and Key Messages);
  • Informing the local press about the opening;
  • Supporting the press coverage on the day of the official event;

  • Master of Ceremonies at the opening event, followed by ceremony protocols for the Governor of Espirito Santo.

Results

  • Over 70 features about the subject.
  • Presence of the main authorities of the State and of the City of São Mateus at the opening.
  • Presence of 3 TV stations at the event, including Globo Regional.
  • 2 rádios cobrindo in loco o evento.
  • 2 radio stations covering the event on site.
  • Articles in the top 2 newspapers from Vitoria.
  • Even after the event, the company remains in contact with the journalists in the region.

In the media

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A GAZETA


DIÁRIO CARATINENSE

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TV Bom dia Espirito santo

FOLHA ACAdÊMICA

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A TRIBUNA ES

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Tribuna do Espirito Santo

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A TARDE

O Pioneiro

O TRIBUNA DO CRICARé

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+55 (11) 3083 7399
[email protected]
Rua dos Pinheiros, 54 - Conj. 3  -  Pinheiros
São Paulo SP  -  05422 000

+55 (11) 3083 7399
[email protected]
Rua dos Pinheiros, 54 - Conj. 3  -  Pinheiros
São Paulo SP  -  05422 000

© MARQUETERIE

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