Objective: With the opening of Oxford Porcelanas’ plant in the state of Espírito Santo, the first unit outside of the company’s hometown, Marqueterie’s briefing was to disseminate the information about this new manufacturing park and locally introduce the company, institutionally.
Always highlighting important messages: job generation; strengthening of the state’s economy, and the country’s; and innovation.
Strategies: Working on three extremely important publics for Oxford: the government, the community, and the press.
Supporting the press coverage on the day of the official event;
TV Bom dia Espirito santo
A TRIBUNA ES
Tribuna do Espirito Santo
O TRIBUNA DO CRICARé